LIC - Life Insurance Corporation of India introduces an easy to pay premium option. Here after the policy holders can pay premium through SMS, no waste of time, no quarrel with the counter person, no fear of ECS, whenever you feel you have money you can pay your premium and even top-up can be made with this facility. This facility will be an added advantage for the agents as they can use this as their marketing tool to market the LIC product, and also this will make an impression in customer mind because they need not depend on the agent. Hope other private insurance will also avail this facilty.
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